Genetic Design & Machine Learning
DETAILS
Genetic design is defining how well and long we live. Genetic Constructor is an application for genetic design and protein engineering. The application simplifies complex science and aims to close the loop of design, build, test and machine learning. Genetic Constructor is featured in Nature Magazine.
LEAD
Cornelia Scheitz, Eli Groban (Autodesk Research)
ROLE
Product Strategy, User Research, Interaction-, Visual Design, Brand Strategy
Analysis
Goal
Existing solutions consist of disconnected tools for the various stages of the genetic design process. Their underlying data structures aren't unified resulting in high costs and error rates. Our goal was to penetrate the high-end market of genetic design software with a unified solution for the complete genetic design life cycle.
Strategy
Design a suite of connected tools leveraging unified datasets, rich 3D visualizations, and machine learning.
Ideation
Inspiration
Color Boards
Design System
Website
Print
Iteration
Application
Outcome
Genetic Constructor has become a major business initiative and was spun off as Twines.inc in 2018.